University of the West of Scotland


StartUp_EU (Be a High Tech Entrepreneur)

Principal investigators : Professor Thomas M Connolly and Dr Tom Hainey

Funding Body : EU LLP, Comenius

Value : €397,521

Project Partners :

The StartUp_EU project is designed to motivate secondary school students by replicating the excitement and creative innovation of a new startup company. The project will create an educational game to develop entrepreneurial skills on a Web2.0 technology platform. Secondary school students will learn about entrepreneurship through inspiring and thought-provoking videos, online workbooks covering business and marketing plans, and presentation skills.

Students then develop their own business ideas collaboratively and autonomously across Europe. These will be evaluated by a panel of experienced entrepreneurs and winners announced.

For students the outcomes will be on multiple levels and include an insight into the world of start-ups and ICT, through replicating the collaborative processes required to develop an idea into a company a real taste of entrepreneurship will be gained.

The aims of the project are:

  • To enhance the ability of young European students to apply creative thinking, curiosity and enquiry, social and communications skills, confidence and practicality to develop opportunities and achieve positive change in young people through innovative approaches to teaching entrepreneurship.
  • To support European teachers to use these innovative approaches to teaching entrepreneurship.
  • School development, leadership and links with the world of work.
  • Development of approaches to teaching and learning entrepreneurship.
  • To help promote creativity, competitiveness, employability and the growth of an entrepreneurial spirit.
  • To support the development of innovative ICT-based content, services, pedagogies and practice for lifelong learning.
  • To help young people acquire the basic life-skills and competences necessary for their personal development, for future employment and for active European citizenship.
  • To improve the quality and to increase the volume of partnerships between schools in different Member States, so as to involve at least 3 million pupils in joint educational activities.

More specifically, the objectives of the project are to develop:

  • A purpose-built educational computer game to allow students to practice and develop their entrepreneurial skills.
  • An innovative Web2.0 technology platform containing inspirational and thought-provoking videos; engaging support materials around entrepreneurship, business planning, marketing, presentations; communication and collaboration facilities.
  • Pedagogical guides for teachers to support use of the platform and materials in classroom.
  • Training course for teachers/teacher trainers to demonstrate how to use proposed approach.
  • Large scale pilot across Europe.
  • Best practice guides & use case scenarios to show teachers/stakeholders how this approach can be used.
  • Creation of a "community of practice" for teachers/policy makers to exchange experiences.
  • Dissemination strategy to inform stakeholders of results.
  • Sustainability package that will allow educators to use platform and materials after project is over.

Project Website: